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一个成功的企生家首先必须有眼光、有魄力,最重要的要有海一样的胸怀。一个有眼光的企业家才可以做到独上高楼、望得更长远,从而在选定目标后更执著地走下去,直至达到目标。然而一个企业不能单单有目标,还需要有明确的使命或愿景。美国兰德公司花费了20年的时间跟踪世界500家大公司,发现百年不衰的企业具有一个共同的特征,就是树立了超越利润的社会目标,不以利润为唯一追求目标。任何企业都不缺少超越利润的社会目标以及企业愿景,但缺少有效的宣传渠道,一则让企业内的每一个员工都
A successful entrepreneur must first have a vision, courage, the most important thing to have the same mind of the sea. A visionary entrepreneur can only go upstairs and look forward to more long-term goals, so that after the target has been chosen, he will persevere until the goal is achieved. However, a business can not only have a goal, but also need to have a clear mission or vision. It took RAND Corporation 20 years to track 500 major companies in the world and found that those enterprises that have been in existence for a long time have one common characteristic that they set a social goal of exceeding profits and they are not the sole target of pursuing profits. No business is lacking in social goals and business visions beyond its profits, but it lacks an effective channel of advocacy and lets every employee in the business