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莘莘学子,上学交费,天经地义,除了武训的“义学”不在此例。不过,“学费”虽交,能否学到本领则是另一回事。旧时一些公子哥儿、纨绔子弟,背了书包不上学、空耗钱财的老例,不知至今是否绝迹。不过,《服务导报》近日披露了法国戛纳广告节上发生的“新闻”——第44届国际广告节落幕,中国广告无一上榜,又遭“全军覆没”;但据莅赛的某广告公司总经理称,送展的中国广告不到参赛作品总数0.5%,而赴戛纳人数却高居榜首,达350人。更有奇趣的是“代表团”中参与广告节全程的仅20多人,其余的,“开幕第二天就离开戛纳周游列国去了”。我们的广告落后,从文化品位、观念创意到制作技术,与世界一流广告相比确有不小差距。唯其如此,中国广告业才更渴望与国际同行学
Students, go to school pay, it is perfectly justified, in addition to Wu training “righteousness ” is not in this case. However, “tuition ” Although pay, can learn ability is another matter. Some old son of the old son, 纨 绔 children, did not go back to school bags, empty consumption of money, I do not know whether it is extinct. However, the “Service Herald” recently disclosed the “News” that took place in Cannes Advertising Festival in France - the 44th International Advertising Festival ended with none of the Chinese advertisements on the list and another “sacked by the whole army.” However, according to The general manager of one of the advertising agencies who visited the tournament said that fewer than 0.5% of the entries in Chinese advertisements were sent to Cannes, while the number of visitors to Cannes topped the list to 350. More interesting is the “delegation ” to participate in the entire festival only 20 people, the rest, “the first day of the opening left Cannes to travel around the world ”. Our advertising is lagging behind, from the cultural taste, ideas and creativity to production technology, compared with the world-class advertising is indeed not a small gap. Only in this way, the Chinese advertising industry is even more eager to international students