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“与汽车行业不同,消费者买保险买的就是一张契约,他们没法直接看到你的实际货品。因此,保险公司就必须要让消费者能从这纸契约里感受到服务的品质和保障。而要做到这一点,品牌形象的树立对我们本土保险企业来讲就是当务之急”。中国人民保险公司办公室宣传处处长向小放在日前接受记者采访时如是说。也许很多读者已经注意到了,中国保险业的老大,中国人民保险公司的形象广告在新年伊始就频繁地呈现在中央电视台一套晚上的黄金时间,这在保险业是前所未有的。据向小放处长介绍,中国人民保险公司将在2002年加大广告投入和品牌宣传的力度,以期在中国加入 WTO 之后竞争更加激烈的中国保险市场继续巩固和加强中国人民保险公司的领导品牌地位。与新中国同龄的中国人民保险公司,此举确实值得关注。众所周知,中国加入
“Unlike in the automotive industry, consumers buy insurance for a contract they can not see directly from your actual product, so insurers need to allow consumers to feel the quality of service from the contract And security. And to do this, the establishment of brand image in terms of our local insurance companies is imperative ”. Director of Propaganda Department of China People’s Insurance Company Office told the reporter in an interview a few days ago. Perhaps many readers have noticed that the image advertisement of China’s insurance boss and PICC frequently appears on CCTV’s prime evening at the beginning of the new year, which is unprecedented in the insurance industry. According to Director Xiao Fang introduced, PICC will step up advertising investment and brand promotion efforts in 2002 with a view to continue to consolidate and strengthen the leading brand of PICC after China’s accession to the WTO is becoming more competitive in the Chinese insurance market status. This is indeed a cause for concern to the Chinese People’s Insurance Company of the same age as New China. As we all know, China joins