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国家新闻出版广电总局提出“社刊工程”的概念以来,促进期刊与图书相结合的书刊互动开始被倡导,但仍是以单品种、单方面、一次性的互动为主。《中国医刊》杂志作为人民卫生出版社(简称人卫社)的社办期刊,结合自身综合期刊的优势,共享专家资源,全方位策划一系列书刊互动活动,取得了理想的社会效益和经济效益,扩大了杂志影响力。
Since the publication by the State Administration of Press and Publication, SARFT, the concept of “journal publication engineering”, the interaction between books and periodicals that promote the combination of periodicals and books has been advocated. However, it is still dominated by single species, unilateral and one-time interactions. As a social journal of People’s Health Publishing House (abbreviated as “Human Health Service”), China Medical Journal, in combination with the advantages of its own comprehensive journals, shares expert resources and plans a series of interactive activities of books and magazines in an all-round way, achieving satisfactory social benefits and economy Benefit, expanding the magazine’s influence.