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从20世纪科隆艺术博览会诞生以来,艺术博览会以其特殊的优势在世界艺术市场中逐渐占有重要的地位。在新世纪里,艺术博览会表现出强劲的增长势头,艺术市场中的高端客户越来越多地转向艺术博览会进行购买,重要国际艺术博览会的参与人数都在逐年上涨。而且,国际性的博览会对于举办地的经济文化发展有很强的带动能力,展会已经成为目前全球新的经济增长点。其中欧洲艺术和古董博览会(The European Fine Art Fair,简称TEFAF)成为了我们剖析博览会成功之道及其带动的巨大经济效益模式的最佳案例。
Since the 20th century Cologne Art Fair was born, the art fair has its special advantages in the world art market gradually occupy an important position. In the new century, art fairs show strong growth momentum. High-end customers in the art market are increasingly turning to art fairs for purchase, and the number of participants in major international art fairs is increasing year by year. Moreover, international fairs have a strong impetus to the economic and cultural development of the host area, and the exhibition has become the new point of global economic growth. Among them, the European Fine Art Fair (TEFAF) has become the best example of how we can analyze the success of the Expo and the enormous economic benefits it brings.