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广告主谨慎调整媒体策略由于目前世界的宏观经济背景不乐观,整个广告市场的情况不容乐观。今年1-2月中国广告市场的花费总增量只有0.16%,而在这背后,我们更看到一些比增长速度严重衰退更加令人担忧的因素。广告主投放态度趋于谨慎。首先为资源的使用。传统媒体整体广告资源大幅下降的原因之一是它的资源使用不足,电视
Advertiser cautiously adjust media strategy As the current global macro-economic background is not optimistic, the situation in the advertising market is not optimistic. From January to February this year, China's advertising market is only 0.16% of the total incremental increase, and behind this, we see more than the serious slowdown in growth is even more cause for concern. Advertisers tend to be cautious. First for the use of resources. One of the reasons for the drastic decline of the traditional media overall advertising resources is its lack of resources, television