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大众报业集团半岛传媒股份有限公司董事会秘书任义忠在2014年3月(上)《青年记者》刊文,认为报业类上市公司正由单一的传统纸媒运营商向全媒体运营商和文化产业战略投资者转变,战略变革成为报业发展的关键词。传统纸媒业务:转型升级。一是继续挖掘报业潜力。要充分发挥优势,全面提升传播能力和市场对价能力,牢牢把握传统媒体经营与新媒体经营的平衡;二是向“以用户为核心”转变。实现传统报业向基于媒体信息服务的媒体社区平台转型。三是优化区域结构和产品结构。四是互动式营销模式变革。报纸由线下的单一媒体营销向线上线下相结合的整合营销和互动营销转变。新兴媒体业
Renyi Zhong, Board Secretary of Dazhong Media Group Co., Ltd., a newspaper publisher of the mass media group Peninsula Media Co., Ltd., said in an article published in “Youth Journalists” (March 2014) that the newspaper listed companies are moving from a single traditional paper media operator to a full media operator and a cultural industry strategy Investors change, strategic change has become the development of the newspaper key words. Traditional paper media business: transformation and upgrading. First, continue to tap the potential of newspapers. It is necessary to give full scope to advantages and comprehensively enhance the ability of communication and market consideration and firmly grasp the balance between the operation of traditional media and that of new media. The second is to shift from “user-centered”. To Realize the Transformation from Traditional Newspaper Press to Media Community Platform Based on Media Information Service. Third, optimize the regional structure and product mix. Fourth, interactive marketing model changes. Newspapers shift from offline single-media marketing to integrated online-to-offline marketing and interactive marketing. Emerging media industry