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编者按:知名管理学家包政先生在其《营销的本质》一书中指出,到今天为止,社会已经完成了对于供应链的整合,接下来,所有的企业,无论是制造业,还是直接面对消费者的企业,无论是工业品营销,还是消费品营销,都必须学会从供应这条价值链走向需求这条价值链。肖震老师从“怎样通过需求链获得独享利润”这个根本性目标出发,从“为什么提出需求链、怎样运营需求链”这两个维度,对需求链如何指导企业的实践进行了解读。需求链虽然不是一个全新的概念,但体系化的需求链解读却是一个新的视角。为了更全面更清晰地表述这
Editor’s Note: Well-known management expert Mr. Bao Zheng pointed out in his book “The Essence of Marketing,” that as of today, the society has completed the integration of the supply chain. Next, all enterprises, whether manufacturing or direct Faced with consumer businesses, whether it is industrial marketing, or consumer goods marketing, we must learn from the supply chain to demand this value chain. Xiao Zhen started from the fundamental goal of “how to obtain exclusive profits through the demand chain,” from “why the demand chain is put forward and how to run the demand chain.” These are the two dimensions of how the demand chain guides the practice of enterprises Learn to read. Although the demand chain is not a completely new concept, systematic interpretation of the demand chain is a new perspective. To express this more fully and clearly