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天创时尚针对不同生活阅历和价值追求的女性消费者的差异化消费特点,对女皮鞋市场进行消费细分,实施多品牌经营策略,“KISSCAT”作为公司创始品牌,已在市场上具备较高知名度。根据CIIIC(中国行业企业信息发布中心)对我国消费品市场重点调查报告数据显示,2014年“KISSCAT”品牌销售收入位于国内女皮鞋类产品第6名,市场份额为3.57%。近几年公司相继推出“Zsa Zsa Zsu”、“tigrisso”和“Kiss Kitty”3个自有品牌,并代理西班牙“Patricia”
Days of fashion for different life experience and value of the pursuit of female consumers differentiated consumer characteristics of the women’s shoes market segments of consumption, the implementation of multi-brand management strategy, “KISSCAT ” as the company founding brand has been in the market Higher popularity. According to CIIIC (China Industry Enterprise Information Publishing Center), the key survey data of China’s consumer goods market show that in 2014, the sales revenue of “KISSCAT” brand is ranked 6th in domestic women’s leather footwear products with a market share of 3.57%. In recent years, the company launched “Zsa Zsa Zsu”, “tigrisso” and “Kiss Kitty” three brands in succession and represented Spain “Patricia”