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事件营销从《英雄》票房超亿到《无极》、《千里走单骑》岁末对决,中国电影在事件营销的帮助下正小心翼翼的走出低谷。人们坦言,商业化运作终于为中国电影业的崛起带来了一线生机。事件营销之所以备受青睐与电影业自身的特点有关,一部影片从投拍到最后的上映要经历一至两年,如何在漫长的时间里把握住观众的注
Event marketing From the “box office” over one hundred million yuan to “Promise”, “Riding Alone for Thousands of Miles” duel at the end of the year, with the help of event marketing, Chinese movies are carefully out of the bottom. It is admitted that the commercial operation finally brought a glimmer of vitality to the rise of the Chinese film industry. The reason why event marketing is so popular is that it has something to do with the film industry’s own characteristics. It takes one to two years for a film to be released from its final shootings. How to grasp the audience’s note for a long time?