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网络的发展已经彻底的改变了我们传统的生活方式,网络营销成为21世纪营销发展最重要的一个方向,中小企业作为国民经济的重要砥柱,掌握网络营销对企业来说至关重要。本文用波特钻石模型探寻网络营销发展的影响因素,并以此为依据分析找出我国中小企业发展网络营销的问题,提出了相应的对策与建议。
Network development has completely changed our traditional way of life. Internet marketing has become the most important direction of marketing development in the 21st century. As a key pillar of the national economy, it is crucial for enterprises to grasp Internet marketing. This paper uses Porter Diamond Model to explore the influencing factors of internet marketing development, and based on this, analyzes and finds out the problems that SMEs in our country develop network marketing and puts forward corresponding countermeasures and suggestions.