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电视圈流行一句话“得综艺者得天下”。根据CSM公布的2014年上半年主要类型节目的播出比重与收视比重,综艺节目仅5.9%的播出就收获了11.8%的收视份额,在主导电视收视的三驾马车中,综艺节目的收视效率最高(收视效率=收视份额/播出份额),“得综艺者得天下”可谓是所言非虚。电视台意识到综艺节目的价值,上星频道凭借自己的实力与优势打造了一个个现象级的综艺栏目,大牌、大投入纷纷涌入,让综艺节目成了这一两年间的人气王,引领了一个又一个收视风潮。尤其是2014
TV ring popular phrase “must have comprehension for the world ”. According to CSM released the first half of 2014 the main types of programs broadcast the proportion of weight and ratings, variety shows only 5.9% of the broadcast on the gain of 11.8% of the viewing share, in the dominant TV ratings Troika, variety show ratings The highest efficiency (viewing efficiency = share / broadcast share), “variety of the world have been” can be described as non-virtual. The TV station realized the value of the variety shows. As a result, its own strength and advantages created a phenomenon-level variety section. The big names and big investments poured in to make the variety shows the popular king of the past two years and led One after another wave of ratings. Especially 2014