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由于恒基伟业的“混淆视听”,商务通在中国几乎已经成为低端掌上电脑的代名词,这种观念在部分普通消费者的心中根生蒂固,难以根除。 商务通品牌的快速崛起 1998年底,恒基伟业推出了商务通掌上电脑产品,产品一经推出立刻受到了消费者的青睐。1999年,商务通掌上电脑甚至持续数月销售量以100％的速度高速增长,在北京等大城市甚至出现过脱销的现象。 恒基伟业通过低端掌上电脑的重新定位,以及采取的大规模的广告投放、加
Due to Henderson's “confusion”, BusinessWeek has almost become synonymous with low-end PDAs in China, a concept that is rooted in the minds of some ordinary consumers and hard to eradicate. The rapid rise of business through the brand By the end of 1998, Henderson Albert introduced Commerce and Industry through the Pocket PC products, once launched by the products of consumers of all ages. In 1999, the launch of PCL even lasted for several months and its sales volume grew rapidly at a rate of 100%. In some big cities such as Beijing, it even appeared out of stock. Henderson Albert through the low-end handheld relocation, as well as the use of large-scale advertising, plus