论文部分内容阅读
碎片化的场景下,好的内容自然能牢牢地抓住用户的眼球,留住用户的目光。在漫无目的的浏览过程中,用户的购物欲望被自然地激发,润物细无声地在用户心中默默种草,在各种优质内容的“灌溉”下,长草已成燎原之势,最终的“拔草”便是必然。这杯“内容”鸡汤似乎是有着某种魔力,不断激发用户的购物欲望。随着消费者的需求升级,低价爆款的路径已经渐渐式微,优良的品质和服务才是重心。在内容的参与下,在
Fragmented scenes, good content can naturally firmly grasp the user’s eye, to retain the user’s attention. In the aimless browsing process, the user’s shopping desire is naturally stimulated, moisturizing silently silently grass in the user’s mind, in various high-quality content “Irrigation ”, the long grass has become a prairie fire , The ultimate “pull the grass ” is inevitable. This cup “content ” chicken soup seems to have some kind of magic, continue to stimulate the user’s shopping desires. With the escalation of the needs of consumers, the path of low-cost explosion has gradually declined, excellent quality and service is the center of gravity. With the participation of the content,