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随着烟草行业卷烟营销网络建设与提升工作的开展,批零之间的客我关系不断得到加强,面向零售客户的客户服务体系已经初步确立。行业工商分离及品牌培育的步伐逐步加大后,又实施了以品牌培育和客户服务为主要目的的工商协同营销,全行业在国家局的统一安排部署下,面向工业企业的工商协同营销体系进入了实质性的发展运行阶段。特别是近年来,国家局提出要深化工商协同,以品牌为中心,以客我关系为重点,推动协同营销面向消
With the tobacco industry cigarette marketing network construction and promotion of work carried out between the retail and customer relationship between me has been continuously strengthened, for the retail customer service system has been initially established. Industrial and commercial separation and brand cultivation gradually increased, but also implemented the brand cultivation and customer service for the main purpose of industrial and commercial cooperation in marketing, the industry in the national bureau of unified arrangement and deployment, industrial and commercial cooperation for the enterprise marketing system into The substantive development and operation of the stage. In recent years, in particular, the State Bureau has proposed to deepen business cooperation, take the brand as the center, focus on customer-customer relationship and promote synergetic marketing