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代言体是语篇形式的网络流行体,通过剖析代言体的语言表达效果,肯定其丰富的句式增强了表达能力,确定传播的可能性,并通过模因理论和刘大为的思想分析代言体谐音现象的产生及其机制。
Endorsement is a discourse form of the network of popular through the analysis of endorsement body language expression effect, affirmed its rich sentence style to enhance the expression of ability to determine the possibility of communication, and through the meme theory and Liu Dawei ideological analysis of harmony Phenomenon and its mechanism.