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强势资本介入,新公司体现新思路从2005年春季上市以来,王者风范酒就以其极强的品牌穿透力和较大的推广力度在白酒行业掀起了一阵旋风,随后的2006年8月,中国白酒大王五粮液集团解除了与成都王者风范酒销售公司的合作协议,转而将王者风范品牌的运作权交给了四川省仁智信酒业发展有限公司,更是引起了业界的广泛关注。据了解,此次接手王者风范品牌运作的四川省仁智信酒业发展有限公司的投资主体是九寨沟喜来登国际大酒
Strong capital intervention, the new company reflects the new ideas Since the listing in the spring of 2005, the king of style wine on its strong brand penetration and greater promotion efforts in the liquor industry set off a whirlwind, followed by August 2006, Chinese liquor king Wuliangye Group lifted the cooperation agreement with the king of Chengdu style wine sales company, turned the operation of the king’s style brand to the Sichuan Renzhi letter liquor Development Co., Ltd., has aroused widespread concern in the industry. It is understood that the style of the king to take over the operation of the brand in Sichuan Ren Zhixin Liquor Industry Development Co., Ltd. is the main investment in Sheraton Jiuzhaigou International Wine