未来之道:平台、内容、整合行销

• 作 者: 黄尉
• 机 构: 环球电广国际广告有限公司,
• 出 处: 声屏世界·广告人
• 发表日期: 2014年05期
• 关键词: 广告公司 电广传媒 服务原则 去哪儿 品牌诉求 强势媒体 大众传媒 数字媒体 推送 媒介平台

研究消费者,了解品牌诉求,为品牌与消费者构筑沟通的桥梁。今年很多人都在感叹,传统广告公司生存艰难,客户都去哪儿了?实际上大众传媒受到新媒体的挤占,客户媒介预算倾向于强势媒体和点对点推送,数字媒体广告公司开始风起云涌,传统广告公司必须要寻找新的生存发展之道。环球电广传媒集团发展十余年,从一开始就面临着巨大的竞争压力,我们始终坚持“低调做人、高调做事”的服务原则,时时刻刻努力分析和学习先进

Research consumers, understand the brand appeal, for the brand and consumers to build a bridge of communication. This year, many people are lamenting that the traditional advertising companies survive hard, where customers have gone? In fact the mass media by the new media squeeze, the customer media budget tend to push the media and peer-to-peer, digital media advertising company began surging, traditional advertising company We must find a new way of survival and development. Global Broadcasting Media Group for more than ten years of development, from the very beginning facing a huge competitive pressure, we always adhere to the “low-key life, high-profile service,” the principle of service, always strive to analyze and learn advanced