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随着世界鞋靴产业竞争的白热化,中国鞋企也认识到创造自身的品牌的重要性。品牌企业要生存就得转型,从以前的生产型转成现在的创造型企业。质量是品牌的生命线,品牌的核心是个性化,个性化又体现了一个企业的文化。同时,随着社会经济和全民教育水平的提升,消费者审美情趣也随之不断提高,他们渴望在茫茫人海中彰显自我,希望寻找到符合自己个性的鞋靴。个性化也是设计师提升自我的价值有效途径,他们希望通过自己的设计语言表达个人情感,希望在市场上寻找到能读懂自己作品的消费者。个性化是企业、设计师消费者共同关注的话题。
With the intense competition in the footwear industry in the world, Chinese shoe makers have also realized the importance of creating their own brands. Brand companies have to survive the transition, from the previous production into the current creative enterprises. Quality is the brand’s lifeline, the core of the brand is personalized, personalized and embodies the culture of an enterprise. At the same time, with the improvement of social economy and universal education, the aesthetic taste of consumers will also continue to increase. They are keen to demonstrate themselves in the vast sea of people, hoping to find shoes that suit their own personality. Personalization is also an effective way for designers to enhance their value. They hope to express their personal feelings through their own design language, hoping to find consumers in the market who can read their works. Personalization is a topic of common concern for enterprises and designers and consumers.