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本文首先简单介绍了我国家电零售业大型活动,说明大型活动对于家电零售业吸引顾客的重要性。接着介绍家电零售业大型活动的体验式改革,从而让大型活动更能符合民间,与消费者互动。最后介绍家电零售业大型活动的特点,从而能够确定家电零售业大型活动成功的关键。
This article first briefly introduced the large-scale activities of China’s home appliance retail industry, and explained the importance of large-scale activities for household appliances retailers to attract customers. Then we will introduce an experiential reform of the large-scale activities of the home appliance retail industry, so that large-scale events can better meet the people and interact with consumers. Finally, we will introduce the characteristics of the large-scale activities of home appliance retailing so that we can determine the key to the success of large-scale home appliance retail operations.