论文部分内容阅读
如果说10年前的下乡,是一次摸索的话,那么10年后的“借船”下乡,宝洁则是有备而来。这个“有备”是其对10年前下乡失败的总结与沉淀芦沟矿区隶属于河南省新密市,是一个典型的城中村。这一地区常住人口只有几万人,其中大部分是在煤矿打工的外县人。今年26岁的郑玉辉在矿区经营着一家超市——田园情超市。作为当地最大的一家连锁零售超市,田园情在当地拥有很高的知名度。一眼望去,这个占地约600平方米的超市跟很多一级城市的便利店没
If 10 years ago to the countryside, is a groping, then 10 years after the “borrowed boat” to the countryside, Procter & Gamble is prepared. This “preparedness” is a summary and deposition of its failure to go to the countryside 10 years ago. Lugou Mining Area belongs to Xinmi City, Henan Province, and is a typical urban village. There are only tens of thousands of permanent residents in this area, most of whom are outsiders working in coal mines. Cheng Yu-hui, 26, runs a supermarket in the mine - the Pastoral Love Supermarket. As a local one of the largest retail chains, Pastoral love in the local area has a high reputation. At a glance, this covers an area of about 600 square meters of supermarkets with many first-tier cities convenience stores did not