论文部分内容阅读
随着我国市场经济的发展,企业对广告在产品、服务销售中的依赖性越来越高。虚假广告、夸大广告、侵权广告越来越多,侵犯了消费者权益,影响了广告业及相关行业的健康发展。单纯加大对广告业的违法失信行为处罚不是根本,应从源头上,即高校广告专业的教学抓起,加大教学改革尤其是实践教学改革的力度,才能为广告业输送高质量的广告人才。
With the development of the market economy in our country, enterprises rely more and more on advertising in product and service sales. Fake advertisements, exaggerated advertisements, infringement advertisements more and more violated the rights and interests of consumers, affecting the healthy development of the advertising industry and related industries. Just to increase the penalties for illegal acts of the advertising industry is not a fundamental punishment should be from the source, that is, teaching in colleges and universities to start advertising, increase teaching reform, especially the practice of teaching reform in order to deliver high-quality advertising talent for the advertising industry.