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标志是企业、产品的典型形象，具有现实、社会意义的典型符号。标志的符号功能使标志超越标记的存在而达于社会现实活动及意识形态范围的传达与交流。标志的符号意义揭示了标志对应于社会现实活动及意识形态的深层的价值内涵。标志的符号效应，则从标志表现的显在及潜在层面关系，阐明社会本体的现实活动对标志表现的深化及标志形式不断激活现实活动的反作用，因而标志的符号效应是不断生成的、开放的动态过程
Logo is a typical image of enterprises and products, with typical symbols of reality and social significance. The symbolic function of the emblem enables the emblem beyond the existence of the emblem to reach the communication and exchange of social realities and the scope of the ideology. The symbolic meaning of the emblem reveals the deep value connotation of the emblem corresponding to the social reality activity and ideology. The symbolic effect of the signs, from the signs of the apparent and potential level of relations, to clarify the reality of social activities on the sign of the performance of the deepening of the sign and form the constant activation of the actual activities of the reaction, the signs of the sign is constantly generated, open Dynamic Process