论文部分内容阅读
合资企业面临自主企业和汽车四化新变革的双重挑战,还有股比放开后的模式考验,该何去何从?三十年河东三十年河西,自主品牌在2013年到2014年经历市场占有率12连降之后进入连续上升通道,合资品牌市占率从55%降至45%,市场面临新一轮洗牌。在汽车四化(电动化、智能化、电商化、共享化)的变革背景下,这一轮洗牌受到更多因素影响。生于本土、长于本土的自主品牌企业更能捕捉迅速变化的市场需求,给合资品牌带来更多竞争压力。工信部部长苗圩4月25日在2016中国汽车论坛闭门峰会上透露,汽车合资企业中方股比不低于
Joint ventures facing the dual challenges of the new transformation of self-owned enterprises and automobiles, as well as the test of the model after the release of the share ratio, where should they go? Thirty years Hedong Thirty years Hexi, independent brands in 2013 to 2014 experience market share 12 consecutive decline into the continuous ascent channel, joint venture brand market share dropped from 55% to 45%, the market is facing a new round of reshuffle. In the context of the changing four-car (motorized, intelligent, e-commerce, and sharing), this round of shuffling is affected by more factors. Born in Hong Kong, local-brand companies are able to capture the rapidly changing market demand and create more competitive pressure on joint-stock brands. Ministry of Industry and Miao Wei Miao Wei April 25 at the 2016 China Auto Forum closed after the summit revealed that auto joint venture Chinese shares not less than