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简介 在Web的早期(可以回溯到1995年),如果想在网站上放广告,你的一个工程师就要用Perl、Tel或C写可以在网站内运行的程序。你可能有预先供应,提供目标(即为特定用户或页面提供广告),然后为广告商提供足够的报告,但是大多数情况下你会发现程序并没有按你要求的那样做,而且建造和管理系统的工程师们通常为把他们的天才用在维护广告系统上而感到气愤。简言之,投资的回报不是你所期望的。 在那以后网络广告长足发展。实际上,Web广告已经成为羽翼丰满的产业。最近互联网广告局(IAB-Intemet Advertising Bureau)报告说在1997年将近十亿美元花费在互联网广告上。很多公司已经开始开发满足这个新兴产业需求的服务和软件。 不管你的网站是小型的、中型的还是大型的。现在有一些公司可以为你提供广告规划,定义多层结构和为你的广告商提供在线报告。 你可以选择一个商业软件广告服务商如Accipiter、NetCravity或Real Media的Open AdStream。它们允许你管理所有的广告服务任务,但是要求你的产品和工程人员管理这个系统。
Introduction In the early days of the Web (dating back to 1995), one of your engineers would like Perl, Tel or C to write programs that can be run on the site if you want to advertise on the site. You may have a pre-provision, a goal (that is, advertising for a particular user or page) and then provide sufficient reporting to advertisers, but in most cases you will find that the program does not do what you want and that building and managing System engineers often feel angry at using their genius for maintaining their advertising systems. In short, the return on investment is not what you expect. After that, online advertising has developed rapidly. In fact, Web advertising has become a full-fledged industry. The recent IAB-Internet Advertising Bureau reported that nearly $ 1 billion was spent on Internet advertising in 1997. Many companies have started to develop services and software to meet the needs of this emerging industry. Whether your site is small, medium or large. There are companies that can now offer you ad planning, define a multi-layered structure and provide online reports for your advertisers. You can choose an Open AdStream from commercial software advertisers like Accipiter, NetCravity or Real Media. They allow you to manage all advertising services tasks, but require your product and engineering staff to manage the system.