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收视率实际上不能充分体现观众收视背后的媒体品质差异,同时也不能充分体现广告传播背后的媒体价值差异,片面追求节目的收视率,造成模仿、克隆其他电视台的成功节目成为时下许多电视台节目改版的重要手段,节目同质化现象越来越严重。以电视节目收视率作为唯一的指标评价节目,容易产生误导,不少节目为追求电视节目收视率以取得经济效益,就不惜降低节目品位,把节目变成媚俗搞笑的游戏娱乐或打闹表演,那些简单的娱乐游戏及所谓动作片在迎合部分观众喜好的同时,也在培养和引导观众的欣赏口味。长此以往,对观念的审美趣味和鉴赏能力会产生负面影响。
Ratings actually can not fully reflect the media behind the audience ratings of quality differences, but also can not fully reflect the difference between the value of the media behind the spread of advertising, one-sided pursuit of program ratings, resulting in imitation, cloning success of other television programs become nowadays many television programs redesign The important means of the show are becoming more and more serious. To TV ratings as the only indicator of evaluation programs, prone to misleading, many programs in pursuit of TV ratings to obtain economic benefits, he did not hesitate to reduce the program quality, the program into a kitsch funny game entertainment or slapstick performances, Those simple entertainment games and the so-called action movie to meet some of the audience’s preferences, but also to develop and guide the audience to enjoy the taste. Over time, the aesthetic taste and appreciation of ideas can have a negative impact.