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在传统出版业态激烈的竞争下,中小出版社受制于自身在资金、技术、管理、作者资源、人才、产业链布局等方面的诸多困难,步履维艰。“互联网+”代表一种新的商业思维和经济形态,是市场的放大和发展延伸。“互联网+”时代的出版在很大程度上突破了传统的出版观念,随着互联网思维及新技术越来越广泛的应用,新的出版业态将逐步形成。面对“互联网+出版”新时代的浪潮,面临掌握巨大资金与资源优势的竞争对手,中小出版社如不尽快做好准备,将有可能面临生存危机。
Under the fierce competition in the traditional publishing format, small and medium-sized publishers are struggling with many difficulties in terms of capital, technology, management, author resources, talents and industrial chain layout. “Internet + ” represents a new business thinking and economic form, is an extension of the market to enlarge and development. Publishing in the era of “Internet + ” has largely broken through the traditional concept of publishing. With the application of Internet thinking and new technologies, the new publishing format will be gradually formed. In the face of the new wave of “Internet + publishing” and facing competitors who have great financial and resource advantages, small and medium-sized publishers may face a crisis of survival if they are not prepared as soon as possible.