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如今,像雀巢、通用电气这样的大公司正采用进攻性十足的内容讲述策略,通过社交媒体等手段,进行内容营销,绕过传统媒体,直接到达受众。乍看上去,“每日头脑风暴”可能会是任何预算充足的互联网公司的班前会。一群热情洋溢的年轻人站在他们的电脑显示器后——t“这有点八卦网站的风格。”编辑负责人莉萨·凯勒告诉我。凯勒一直在团队中倡导以文化和新闻专业精神来影响内容。电脑屏幕显示着Twittertfeeds和打开的Photoshop程序。(即“推特特
Today, big companies like Nestle and General Electric are using offensive content to tell tactics, marketing content through social media, bypassing traditional media and reaching audiences directly. At first glance, ”Daily Brainstorm “ may be a budget for any Internet company’s pre-meeting will be. A group of passionate young people stand behind their computer monitors - ”This is a bit of a gossip site style.“ Lisa Lisa, editor in chief, told me. Keller has been advocating in the team to influence content in the cultural and journalistic professionalism. The computer screen shows Twitter tfeeds and open Photoshop programs. (Ie ”Tweet