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众所周知,处方药就是必须凭执业医师或执业助理医师处方才可调配、购买和使用的药品。2014年5月,国家食品药品监督管理总局公布的《互联网食品药品经营监督管理办法(征求意见稿)》,拟放开处方药在互联网上的销售,从而启动一个规模达上万亿元的医药电商市场。该消息不仅给药品零售行业带来巨大震动,也使得众多医药电商纷纷提前布局。不过,时隔一年多,处方药网上销售的政策却迟迟未能启动。
As we all know, prescription drugs are medicines that must be prescribed, purchased and used by practitioners or practicing assistant physicians. In May 2014, the “Measures for the Supervision and Administration of Internet Food and Drug Operation (Draft for Comment)” promulgated by the State Food and Drug Administration announced the release of prescription drug sales on the Internet to launch a pharmaceutical business with a scale of over one trillion yuan Business market. The news not only brought tremendous shock to the pharmaceutical retail industry, but also made many medical and e-commerce providers ahead of schedule. However, after a year or so, the policy of online prescription drug sales has yet to be activated.