论文部分内容阅读
在洗发水男女混用的中国市场,清扬男士去屑洗发水的推出,可以说是挖掘到了潜在的市场需求。但是如何选好平台,让清扬“男士去屑洗发水”这一概念得到高性价比的传播,进而快速抢占市场,则是一大挑战。运用男士精神平台通过对中国消费者的了解,比起被动接受广告信息,男人更愿意主动关注新闻、体育赛事,在
Mixed in the shampoo men and women in the Chinese market, Chhnang men dandruff shampoo introduced, it can be said to tap into the potential market demand. However, how to choose a platform so that Ching Young “men’s anti-dandruff shampoo ” the concept of cost-effective communication, and then quickly seize the market, is a major challenge. Use of men’s spiritual platform through understanding of Chinese consumers, compared to passive acceptance of advertising information, men are more willing to take the initiative to focus on news, sports events, at