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在中凯,“诚信”不是一种单纯的基于道德的“做好事”,也不是企业形象的公关需要,而是一种植根于企业内部、适应整个房地产行业商业模式转变需要的整体战略。
In Zhongkai, “honesty and trustworthiness” is not a mere ethical “good deed” nor is it a corporate public relations need. Instead, it is an overall strategy that is rooted in the enterprise and adapts to the changing business model of the entire real estate industry.