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如何通过广告传递出品牌最想表达的情感?除了寻找最契合品牌、最能打动人心的故事来创作,更重要的是深入了解品牌的情感诉求。
How to convey the emotion that the brand most wants to convey through advertisement? Besides finding the most suitable brand, the most touching story to create, more importantly is to understand the brand’s emotional appeal deeply.