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关于腾讯在移动端的营销价值、如何利用微信搭载其无线端产品进行营销等问题,一直是业内所关注的热点话题。面对丰富的资源和飞快的移动营销发展速度,广告主该如何应对、如何选择、如何提高?随着移动互联网的普及,移动营销因其便捷性及广泛性,深受广大广告主的青睐,而且移动营销的传播介质相对简单,用户只需一部智能手机,就可以随时随地进行使用。如今微信的普及率超高,其营销价值毋庸置疑,广告主由衷喜爱利用微信搭载腾讯相关无线端产品进行营销,在增加品牌对消费者的触达机会的同时,也提升了品牌
Tencent on the mobile marketing value, how to use WeChat to carry its wireless product marketing and other issues, the industry has been the focus of the hot topic. Faced with rich resources and rapid development of mobile marketing, how to deal with advertisers, how to choose, how to improve? With the popularity of mobile Internet, mobile marketing because of its convenience and extensiveness, favored by the majority of advertisers, And mobile marketing media is relatively simple, users only need a smart phone, you can use anytime, anywhere. The popularity of WeChat now is extremely high. Its marketing value is beyond doubt. Advertisers like to use WeChat to carry Tencent related wireless products for marketing. While increasing the brand’s reach for consumers, it also enhances the brand