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色彩作为标志设计的重要因素之一,是企业文化的重要体现。在标志设计中正确运用色彩能够强化企业或国家的文化理念和内在含义。标志的目的是向人们传播信息,而在标志中色彩则是最先感受到的设计元素。色彩能够使人们产生审美情趣并引发消费活动或是丰富情感。
As one of the important factors of logo design, color is an important embodiment of corporate culture. Correct use of color in logo design can reinforce the cultural concept and intrinsic meaning of a business or nation. The purpose of the logo is to spread the message to people, and in the logo color is the first design element to feel. Color can make people produce aesthetic taste and lead to consumer activities or emotional enrichment.