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因报纸的性质、地位和作用的不同,言论的分量、影响也因之而不同,这不言而喻。党报言论优势地位是客观存在的,然而这种优势只有通过自身的努力才能充分体现出来。倘忽视引导舆论、指导工作,一味迎合读者,“你愿看什么,我就写什么”,那是舍本逐末;倘“不求有功,但求无过”,抱着“写不写在我,看不看在你”的消极态度,同样不能赢得读者,难以收到宣传的实效。 党报言论要旗帜鲜明,导向正确。宣传是一门艺术。要增强党报言论的说服力和感染力,又必须研究读者,服务读者,最终赢得读者。这是个业务问题,更是个政治问题。因而有必要从读者的角度,对提高
It is self-evident that the weight and influence of speech vary depending on the nature, status and role of the newspaper. The advantage of the party newspaper stated that the dominant position exists objectively, yet this advantage can only be fully reflected through its own efforts. If neglect to guide public opinion, guide the work, blindly cater to the reader, “What do you want to see, what I write”, that is, at the end; if “not seeking meritorious, but without”, holding “do not write in me, look Do not look at you ”negative attitude, the same can not win the reader, it is difficult to receive the effectiveness of publicity. The party newspaper must have a clear-cut banner and a correct orientation. Advocacy is an art. To enhance the persuasiveness and contagion of the party newspaper’s remarks, we must also study the readers, serve the readers, and ultimately win the readership. This is a business issue and more of a political issue. It is necessary from the reader’s point of view, to improve