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本文分析了CRM和交叉销售的关系,认为企业利用CRM系统实施交叉销售更具科学性,能充分利用企业资源,降低企业成本和风险,提高销售业绩;提出了利用CRM系统实施交叉销售的完整流程。
This paper analyzes the relationship between CRM and cross-selling, that enterprises use the CRM system to implement cross-selling more scientific and can make full use of enterprise resources, reduce business costs and risks and improve sales performance; put forward the use of CRM system to implement the complete cross-selling sales process .