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据CNNIC发布的《第27次中国互联网发展状况调查统计报告》,截至2010年12月底,中国移动互联网用户为3.03亿,成为拉动中国互联网用户增长的首要增长点,并且据预测,在未来五年内,中国移动互联网用户将超越传统互联网用户,成为全球规模最大的网络市场。在规模巨大且持续增长的市场面前,业内企业持续发力,寻求发展。在发展的道路上,业内企业除了在业务层面不断推陈出新外,同时也在探求适合移动互联网发展的管理模式,而集中化管理正是当前业内关注的热点。
According to the “27th Statistical Report on the Internet Development in China” released by CNNIC, as of December 2010, the number of mobile internet users in China was 303 million, which is the primary growth driver for the growth of Internet users in China. It is predicted that in the next five years , China Mobile Internet users will surpass the traditional Internet users to become the world’s largest Internet market. In the face of a large and growing market, enterprises in the industry continued to exert their efforts to seek development. On the development path, in addition to continuous innovation at the business level, the enterprises in the industry are also exploring management models suitable for the development of the mobile Internet. Centralized management is the focus of the current industry.