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当今世界体坛上,恐怕要数NBA最为火爆。当我们沉缅于NBA这个魔幻王国时,不要忘记这样一个问题,即NBA终归是人的集合,它所有的奥秘,归根结底是生存的奥秘。那么,这个奥秘究竟是什么呢?答案只有一个,那就是职业球队商业化。虽然篮球一开始只是市井村落的游戏,但一个世纪以来,篮球不知养活了多少人。应当说,篮球运动早已成为最能赚钱的商业实体项目之一。整个1993年,NBA的总收入已高达20亿美远之巨。商人们纷纷说,还没见过像NBA这样老于经商的体育组织。具体说来,生财有道的NBA是通过这样三个方面使自己在商业经济社会中获利。第一,职业球队公司化,从组织上保证球队成为一个独立的商业实体;第二,篮球协会集团化,使篮球职业以其规模上的优势提高其在体育市场上的竞争力;第三,篮球队员商品化,使他们的形体和技能及其与之相关的种种尽可能地以经济利益的形态体现出来。职业球队的公司化,这是NBA球队建制的突出特点,每个球队都要同其他公司一样登记注册,领取许可证书。公司的最高首
In today’s world of sports, I am afraid to count the NBA’s most popular. When we indulge in the magical kingdom of NBA, do not forget that the NBA is a collection of people after all, all of its mysteries, in the final analysis is the mystery of survival. So, what is the mystery? There is only one answer, that is, professional team commercialization. Although basketball was just a game of a market village in the beginning, basketball did not know how many people to feed for a century. It should be said that basketball has long been one of the most profitable commercial entities. Throughout 1993, the NBA’s total revenue has risen to 2 billion U.S. dollars. Business people have said that have not seen such an old NBA sports organization. Specifically, the well-capitalized NBA makes itself profitable in a business economy by doing three things. First, the corporatization of the professional team, from the organization to ensure that the team becomes an independent business entity; Second, the basketball association, the basketball profession to its scale advantage to enhance its competitiveness in the sports market; Third, the commercialization of basketball players, so that their body and skills and its associated as much as possible in the form of economic interests embodied. Corporatisation of professional teams, which is a salient feature of the NBA team system, each team must be registered with other companies, receive a permit. The company’s highest first