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作为西方社会第四权力的媒体,曾为资产阶级在西方社会的胜利立下了汗马功劳、但在资本主义国家政权的建立后,媒体价值取向开始转向。它从为公共利益而论战的价值理性立场转向了商业化、色情化、暴力化、娱乐化、文化帝国主义等工具理性的立场。本文对现代西方媒体的工具理性取向进行了详细的梳理,试图廓清目前现代西方媒体的发展趋势。
As the fourth power of the Western society, the media made great contributions to the victory of the bourgeoisie in Western society. However, after the founding of the capitalist countries, the value orientation of the media began to shift. It shifted from the value-rational position of arguing for the public interest to the rational position of tools such as commercialization, pornography, violence, entertaining and cultural imperialism. In this paper, the rational orientation of instrumentalism in modern western media is analyzed in detail, trying to outline the current development trend of modern western media.