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2005年是很值得传媒人尤其是报业从业者思考的一年,国内平面媒体行业广告收入普遍下滑,市场呈现低迷氛围,很多报社出现了前所未有的经营艰难甚至亏损状况,于是很多人开始担心“报业的冬天”是否来到了?甚至有人发出了若干若干年之后报纸可能消亡之类的沉重叹息,对此,笔者以为,应当理性对待报社个体和报业整体,也就是企业和行业两个不同层面上的问题。
2005 is a very worthwhile year for media people, especially newspaper practitioners. The domestic print media industry saw a general decline in advertising revenue and a downturn in the market. Many newspapers posed an unprecedented financial difficulty or even a loss. Many people began to worry about “ Newspaper winter ”is coming? Some people even issued a number of years after the newspapers may die heavy sigh, this, I think, should be a rational treatment of newspapers and newspaper industry as a whole, that is, two different businesses and industries The level of problems.