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折扣、回扣是促进商品销售的一种有力手段,它针对顾客中普遍存在的求实惠心理,给予顾客一定优惠,从而促使顾客多买常买商品。折扣具体说来有6种方式,即数量折扣、现金折扣、推广回扣、季节折扣、同业折扣、旧货回扣。值得注意的是,现在商业企业越来越多地使用有奖销售、附送彩券等促销手段,严格地说,这实际上也是折扣一种形式。下面,让我们通过一些精采的促销实例,向您展现日本人的折扣价格策略,以开阔您的眼界,启发您的思维。
Discounts and rebates are a powerful means of promoting the sale of goods. They aim at the ubiquitous psychology of seeking benefits for customers and give customers certain concessions, thereby prompting customers to buy more often. In particular, there are six ways of discounting, namely, quantity discounts, cash discounts, promotion rebates, seasonal discounts, trade discounts, and kick-backs. It is worth noting that commercial companies are increasingly using promotional methods such as award sales and coupons. Strictly speaking, this is actually a form of discount. Below, let us show you Japan’s discount price strategy through some brilliant promotional examples to broaden your horizons and inspire your thinking.