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2002年中国足球冲出了亚洲,2004年中超联赛成立。按道理来说,2003年的国内足球联赛应该是红红火火、兴兴旺旺的态势,然而最新摆在人们面前的却是一系列剪不断理还乱的“退出”事件。百事可乐退出去年底百事可乐公司宣布将从中国足球联赛中退出,一时议论纷纷。有人说,这是足协太过爱护自己属下的福特宝公司;有人说,作为碳酸饮料生产商的健力宝公司接手深圳平安破坏了百事(IMG)与足协间的协议;也有人说,其源头总归是赞助商的利益得不到有效保障引起的。这并不是赞助商的首次退出。2000年3月TOM.com曾与足协签署了2000
Chinese football out of Asia in 2002, 2004 Super League set up. Logically speaking, in 2003 the domestic football league should be booming, booming prosperous situation, but the latest in front of people there is a series of “unreasonable” incident. Pepsi quit the Pepsi late last year announced that it will withdraw from the China Football League, sometimes talked about. Some people say that this is the FA association too care for their own Ford Po companies; some people say that as a manufacturer of carbonated drinks Jianlibao took over Shenzhen Ping An undermining the agreement between Pepsi (IMG) and the Football Association; some people say that its source always Is the sponsor’s interests can not be effectively protected caused. This is not the first time a sponsor has quit. March 2000 TOM.com has signed with the Football Association 2000