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对企业经营者来说,唯有企业规模扩大,才有能力面对激烈的竞争环境,而并购接收已具规模的企业,自然比从零开始来得容易。不过,并购表面上似乎对于企业成长能立即助益,但并购活动本身却存在较大的风险,要想实现并购创造增加值,做到永续经营,就得仰赖日后的各项整合工作是否能够成功;双方联手后能否在资产和市场方面形成优势互补,管理层之间能否坦率沟通,在重大问题上能否达成一致,并进而制订一体化战略,寻求核心竞争优势,兑现最初的承诺。只有这样,企业间并购才是积极的。
For business operators, only when the scale of an enterprise is enlarged can it afford to face a fierce competitive environment. However, it is naturally easier for M & A to receive a large-scale enterprise than it is for starting from scratch. However, the merger appears to be an immediate help to business growth, but the merger and acquisition activity itself, but there is a big risk, in order to achieve the M & A to create added value, to achieve sustainable development, we must rely on the future of the integration can work Success; whether the two parties can form complementary advantages in assets and markets after the two parties join hands, whether the management can communicate candidly and reach an agreement on major issues, and then formulate an integrated strategy to seek core competitive advantages and honor initial commitments . Only in this way, mergers and acquisitions between enterprises is positive.