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信息化应用水平的高低,已经成为微利时代决定汽车厂商未来命运的关键原材料价格和人员工资一路猛涨,新品价格却不断下降。在几乎陷入恶性竞争的客车市场,利润逐年下滑已经成为厂商们共同面临的难题。即便是已经连续3年占据行业产销量第一的金龙汽车,去年主营业务收入为96亿元,但净利润仅有1．53亿元。
The level of information technology application has become the key raw material price and staff salary that determine the future destiny of automobile manufacturers in the low profit era. The prices of new products have been declining. In the passenger car market, which is almost caught in vicious competition, the declining profits have become a common problem faced by manufacturers. Even the Golden Dragon, which has occupied the first place in the industry for three years in a row, recorded a revenue of 9.6 billion yuan from its main business last year, but its net profit was only 153 million yuan.