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当今动画产业的发展已经进入到高度商业化时代,商业动画电影在影视娱乐业中占据着重要的地位。对于动画影片来说角色造型的设计关系到影片商业价值的挖掘,其重要意义不言而喻。本文正是从这一角度,分析和论述了在商业动画影片中角色造型设计商业性的体现,以及在这一前提下设计角色造型的方法和规律。研究动画影片中角色造型的设计就相当于是研究电影中演员的设计,演员的设计是否具有吸引力,直接关乎到影片能否成功。投资方投入大量资金来制作商业动画影片,最根本的目的显然是为了赚取更大的利润,而从影片上映到后期产品的开发,角色造型设计的是否受欢迎将起到巨大作用。
Today’s animation industry has entered a highly commercialized era, commercial animation film occupies an important position in the entertainment industry. The design of the character modeling for the animation film is related to the mining of the commercial value of the film, whose significance is self-evident. From this point of view, this article analyzes and discusses the commercial representation of character modeling in commercial animation films and the methods and rules for designing character modeling under this premise. Studying the design of character modeling in animated films is equivalent to studying the design of the actors in the movie. Whether or not the design of the actors is attractive is directly related to the success of the video. Investors invest a lot of money to make commercial animation films, the most fundamental purpose is obviously to make greater profits, and from movie release to post-product development, the role of design is popular or not will play a huge role.