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如果要在汽车设计方面取得更多成绩,我们不能仅仅把目光投射在汽车设计本身,不是仅仅把汽车换一下颜色,换一下造型就可以的。汽车公司打品牌其实有两个关键时刻,一是产品研发设计时刻,一是产品投入市场时刻。对于雷克萨斯来说,要把品牌创出去,首先要有一个与众不同的战略。比起那些在市场上存在100多年的品牌,雷克萨斯算是很年轻的一个品牌,因此我们用“年轻”这样一个理念来打造它,为它树立了很多价值观,它们并不只是存在于纸面上,还被我们充分运用于设计中。从设计层面,雷克萨斯的设计方向
If you want to get more results in the automotive design, we can not just look at the car design itself, not just change the color of the car, change the shape can be. In fact, there are two car companies playing brand at a crucial moment, one product design research and development moment, one product into the market moment. For Lexus, to create a brand to go, we must first have a distinctive strategy. Lexus is a much younger brand than the 100-plus-year-old brand in the market, so we built it with a philosophy like “young”, setting a lot of values for it, not just on paper On the other hand, it has also been fully used in our design. From the design level, Lexus’s design direction