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我们的电台作为党、政府和人民的喉舌,肩负着引导正确舆论导向的重任。新闻是广播电台的立台之本,传播新闻、引导舆论是广播的基本功能。广播新闻如不发挥其自身快速、及时、量大、现场感强的特点,就会被淘汰出局,导致广播电台在传媒业日益激烈的竞争中失去一个克敌致胜的重要砝码。因此,在与报纸、电视、网络博弈的过程中,广播新闻节目必须找准自己的位置。做强广播新闻,广播才有生存发展的可能。
Our radio station, as the mouthpiece of the party, government and people, shoulders the task of leading the correct public opinion. News is the foundation of radio stations, disseminating news and guiding public opinion is the basic function of radio. Broadcasting, if it does not play its own characteristics of being fast, timely, large in quantity and powerful on the spot, will be eliminated and radio stations lose an important weight in winning the increasingly fierce competition in the media industry. Therefore, broadcasting news programs must find their place in the game with newspapers, television and the Internet. To strengthen broadcasting news, broadcasting only has the possibility of survival and development.