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【故事】当今中国市场,品牌之战愈演愈烈。竞争已越来越不局限于传统意义上的大众媒体竞争,而是一个整合的竞争。不但在电视上、报纸上、路边广告牌上有人与你争,商场里更是比比皆是。只要是有消费者的地方,你一定也会看到你的竞争对手。货架上的同类产品越来越多,消费者司空见惯,常
【Story】 Today’s Chinese market, the brand’s battle intensified. Competition has become more and more restricted to the mass media competition in the traditional sense, but an integrated competition. Not only on television, newspapers, roadside billboards and some people compete with you, the mall is abound. As long as there is a consumer, you will also see your competitors. More and more similar products on the shelves, consumers commonplace, often