浅析陕西交通广播房产节目的运行机制

• 作 者: 童心
• 机 构: 陕西交通广播,
• 出 处: 大众文艺
• 发表日期: 2011年13期
• 关键词: 交通广播 中国汽车保有量 服务类节目 我爱我家 支柱性行业 房产政策 楼盘 移动人群 波动 汽车时代

房地产行业作为国民经济的支柱性行业,它的发展倍受关注,房产的波动更是万众瞩目的焦点。随着中国汽车保有量的飞速增加,交通广播越来越受到车上人群的广泛关注,各种服务类节目无疑成为交通广播一个非常重要的组成部分。本文从广播房产家装的角度,分析了陕西交通广播《我爱我家》的成功,进而对广播商业化运作提供更多参考。

As a pillar industry of the national economy, the real estate industry has drawn much attention. The real estate industry has become the focus of much attention. With the rapid increase in car ownership in China, the traffic radio and television has drawn more and more attention from the car crowd. Various service programs undoubtedly become a very important part of traffic radio. This article analyzes the success of “I love my family” of Shaanxi traffic radio from the perspective of radio real estate home improvement, and then provides more reference for the commercialization of broadcasting.