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时政新闻无疑是电视节目中的重头戏,责任重大、使命光荣。尽管电视传播声像并茂、形象直观,有着纸媒不可比拟的优势,但互联网、手机报等诸多新媒体的强劲发展势头,还是给电视带来了压力和挑战。在传播手段丰富、受众获取信息渠道日益多样化的今天,电视怎样才能提高引导力、掌握话语权、赢得主动权?我们应探索新的路径,凸显电视时政新闻的思想性,以更有效的传播扩大社会影响力。
Political news is undoubtedly the highlight of television programs, a major responsibility, mission glorious. Despite the vivid and vivid image of television, there is an unparalleled advantage of paper media. However, the strong momentum of development in many new media such as the Internet and mobile newspapers has brought pressure and challenges to television. Nowadays, with the diversified means of communication and increasingly diversified access to information channels for the audience, how can television improve its guiding ability and hold the power of discourse and win the initiative? We should explore new ways to highlight the ideological nature of the news on current affairs of the TV industry so as to spread more effectively social influence.